ISSUE:

Protect the things you can least afford to lose: life, health, income, savings, retirement, your stuff

CHALLENGE:

  • Insurance companies tend to sell you insurance whether you need it or not
  • Hard to know what kind is important and how much

SOLUTION:

  • Insurance type, design and amount (your “moat”) is integrated with your financial plan
  • Decision to buy insurance, or not, is part of a comprehensive and deliberate strategy